ABOUT ME
Over the past 16 years, I’ve embraced several cities worldwide as my home. With a background in communications and web design, my path has led me to specialize in service design, alongside design strategy and research.
I have had the opportunity to work on many projects in very different settings, in creative agencies, as a freelancer and cofounder, and in in-house positions, learning and gaining valuable experience along the way. I thrive when working with teams to design and develop thoughtful products and services for individuals.
Cofounder
For seven years, I was in charge of the design strategy at the art & design studio I co-founded: Äther.
There I have been responsible, among other things, for developing design strategies tailored for complex educational, commercial, and artistic projects. That leads me to be able to wear many hats, including management, design, research, and production.
photo shoot for the ‘Valentia’ project
Design Studies for Calm
I have a solid foundation in design studies, conducting academic research, and developing analytical tools and methodologies.
In my research, I frequently integrate design studies with semiotic tools to investigate how we shape ourselves through design, particularly aiming to cultivate a more joyful, peaceful, and fulfilling life. For instance, in my Ph.D. dissertation, I looked into how material art practices could enhance interaction design to create calming user experiences.
Comparing results during the initial research stage of the ‘Valentia’ project
Critical Design Educator
I have taught various workshops and seminars on critical design practice. I have also developed several devices (e.g., games, objects, spaces) to involve diverse individuals (e.g., children, students, refugees) in speculative design processes.
In those, I have brought together design thinking and foresight approaches to explore complex subjects like the environmental emergency, mass migration, and the future of nations.
During the ‘Art and War’ workshop held at the Polytechnic University of Valencia
Tech-Driven Wellness
I’m passionate about integrating technology with wellness practices. For instance, in 2013, I co-founded Directorio Yoga and AVYoga, two directories for the Yoga communities in Argentina and Venezuela, respectively.
Interestingly, the first became obsolete two years later when Google Maps mapped the Argentine territory and replaced most directories. The second one, due to Google’s limited presence in Venezuela, remains the country’s primary yoga directory.
I am a certified Yoga Teacher and have been practicing yoga and meditation since 2007