WORK EXPERIENCE

Experience Designer & Researcher

Sep 2019 – Present
Various Locations

Conducted in-depth design research to understand user behaviors and needs in educational settings at institutions such as La Escocesa, the National University of the Arts of Argentina, and the Polytechnic University of Valencia, informing design decisions.
• Applied human-centered design principles and methodologies, including design thinking, to prototype and iterate solutions that address user pain points and enhance educational experiences across digital and physical platforms.

Design Strategist & Co-founder
Äther Studio

Aug 2015 – Dec 2023
Valencia, Spain

Led diverse design projects for esteemed institutions such as the Polytechnic University of Valencia, La Escocesa, Red PLANEA, Consortium of Museums of the Valencian Community, and Carme Contemporary Culture Centre, among others.
Enhanced user experience for hospitality companies, aligning user needs with business goals.
Developed intricate design strategies for complex educational and artistic projects like “Education for the Future”, a speculative design project executed over 50 schools in Spain.

Content Strategist
Directorio Yoga

Oct 2013 – Feb 2015
Buenos Aires, Argentina

Developed targeted content strategies aligned with the needs of Argentina’s yoga community, coordinating content creation and optimization for search engines.
Successfully aligned content initiatives with broader marketing and business objectives, resulting in the organic growth of a thriving community comprising over 500 schools and more than 1500 yoga practitioners in Argentina.

Strategic Design Consultant

Jun 2012 – May 2015
Buenos Aires, Argentina

Partnered with a broad range of companies, contributing to their growth through impactful design initiatives.
Executed various design projects, including web development, content strategy, and end-to-end app design for clients like Kültur Büro Barcelona, Owoko, Hydrowise, and VAMOS Productions.

Project Manager
Zitruslab

Mar 2008 – May 2012
Barcelona, Spain

Collaborated with stakeholders on defining project objectives, deadlines, and resources for digital design projects in retail, NGOs, governmental institutions, and startups, such as SETEM, Generalitat de Catalunya, Arts Libris, and Typeform.
Oversaw project progress, ensuring timely and budgeted deliveries while fostering collaborative work environments.

Contributing Writer

Sep 2006 – Jan 2008
Caracas, Venezuela

Researched, delved into, and covered a wide array of subjects, crafting top-notch articles and narratives for print publications.
Published works span esteemed national newspapers such as El Nacional, El Universal and Tal Cual, alongside contributions to cultural magazines like Letras, CCS, and Todo en Domingo.

EDUCATION

2024

Ph.D. in Art: Production and Research
Universitat Politècnica de València (UPV)

2019

MA in Theory on Communication Design
Universidad de Buenos Aires (UBA)

2015

Postgraduate Diploma in Theory on Communication Design
Universidad de Buenos Aires (UBA)

2013

Postgraduate Diploma in Interaction and Usability Design
Universitat Oberta de Catalunya (UOC)

2009

Postgraduate Diploma in Web Project Management and Design
Barcelona School of Design and Engineering (ELISAVA)

2008

Postgraduate Diploma in Design and Space. Design, Art and Public Space
Universitat Pompeu Fabra (UPF)

2006

BA in Media and Communication. Specialization in Audiovisual Arts
Universidad Católica Andrés Bello (UCAB)

PROFESSIONAL SKILLS

Design Thinking I User Research I Journey Mapping I Persona Development I User Flow Design I Co-Creation I Prototyping I Critical Thinker I Cross-Cultural I Workshop Facilitation I Desk & Foundational Research I Academic Writing I Stakeholder Collaboration I Project Management I Semiotic Analysis I Qualitative Research I Communication I Conducting Interviews I Information Architecture I Synthesis and Analysis I Service Blueprinting I Report Writing

TECHNICAL SKILLS

Figma I Miro I WordPress I HTML & CSS I Google Workspace I Microsoft Office Suite

TEACHING

Talk
Mar 2023

Speculative Territories, Escola d’Art i Superior de Disseny de València

Seminar
Jan 2023

Thoughtful Design: Theory and Practice, Universitat Politècnica de València

Seminar
Dec 2021

New Materialities in Contemporary Design, Universitat Politècnica de València

Workshop
Nov 2020

Postnations, La Escocesa

Workshop
Sep 2020

Migrant Futures, Arts Santa Mònica

Workshop
Mar 2020

Nothingness Matter. The Art of Designing Absences, IAM Weekend 2020

Seminar
Nov 2019

Design: Theory and Practice, Universitat Politècnica de València

Workshop
Oct 2019

Education for the Future: Speculative Design in the Classroom, Consorci de Museus de la Comunitat Valenciana

Talk
Sep 2019

Valentia. A Micronation in a Hyper Nationalized World, Centre del Carme Cultura Contemporània

Workshop
Aug 2019

New Stories for a New Nation, Centre el Carme de Cultura Contemporánea

Workshop
May 2019

The Art of Creating a Micronation, Centre del Carme Cultura Contemporània

Workshop
Oct 2018

Art & War, Universitat Politècnica de València