WORK EXPERIENCE
Founder
Calm Design Lab
Jan 2024 – Present
Barcelona, Spain
• I aim to promote a mindful and responsible approach to user attention management.
• I advocate for the incorporation of calming approaches across various industries to enhance the well-being of both users and designers.
• I conduct educational efforts, including workshops and collaborative projects, to foster holistic well-being and mindful craftsmanship in design.
• I drive research and write about innovative attention management techniques, while developing design artifacts that can be implemented by designers to promote calmer user experiences.
Strategic UX Design & Research
Consultant
Nov 2020 – Present
Barcelona, Spain
• I craft user-centered solutions by merging strategic design, UX research, and experience design.
• I guide clients through creating impactful digital experiences and optimizing service delivery, using research insights to shape effective design strategies.
• I lead design sprints and facilitate design thinking workshops, collaborating with multidisciplinary teams to bridge the gap between user needs and business goals, delivering actionable insights and solutions that drive meaningful outcomes.
Co-founder & Design Strategist
Äther Studio
Nov 2015 – Nov 2023
Valencia, Spain
• Led a range of design projects for prestigious institutions such as the Polytechnic University of Valencia, the Consortium of Museums of the Valencian Community, the Carme Contemporary Culture Centre, and Fundación Mediterráneo.
• Improved user experience for hospitality companies by aligning their user needs with business objectives, managing both UX design for websites and service design, and frequently collaborating with architects on space design.
• Conceptualized and developed comprehensive design strategies for complex educational and artistic initiatives, including the “Education for the Future” project, which was executed across over 50 schools in Spain.
Digital Communications Strategist
Directorio Yoga
Mar 2013 – Oct 2015
Buenos Aires, Argentina
• Developed targeted content strategies for Argentina’s yoga community, aligning content goals, themes, and messaging strategies with the specific needs of yoga teachers and practitioners.
• Managed SEM efforts and information architecture to enhance the visibility and effectiveness of content across digital platforms. Orchestrated collaboration among content creators, designers, marketers, SEO specialists, and developers to optimize content for search engines.
• Successfully aligned content initiatives with broader marketing and business objectives, contributing to the organic growth of a vibrant yoga community in Argentina.
Strategic Design Consultant
Freelance
Jul 2012 – Oct 2015
Buenos Aires, Argentina
• Partnered with a diverse range of companies, driving their growth through impactful design initiatives.
• Executed various UX design projects, including web development and end-to-end app design, as well as content strategy design for clients such as Kültur Büro Barcelona, Owoko, Hydrowise, and VAMOS Productions.
Digital Project Manager
Zitruslab
Mar 2008 – Mar 2012
Barcelona, Spain
• Led digital projects, collaborating closely with stakeholders to define objectives, deadlines, and resource allocation for digital design initiatives in retail, NGOs, governmental institutions, and startups, including SETEM, Arts Libris, and MX-SI Architectural Studio.
• Oversaw project progress, ensuring that all deliverables were met on time and within budget, while fostering a collaborative work environment.
• Managed the information architecture, creating clear and intuitive structures that optimized the user experience across various platforms.
Contributing Writer
Freelance
Mar 2006 – Mar 2008
Caracas, Venezuela
• Researched and explored a diverse range of topics, crafting articles and narratives for various print publications.
• Published works have appeared in renowned national newspapers such as El Nacional and El Universal, along with contributions to cultural magazines like Letras, CCS, and Todo en Domingo.
EDUCATION
2024
Ph.D. in Art: Production and Research
Universitat Politècnica de València (UPV)
2019
MA in Theory on Communication Design
Universidad de Buenos Aires (UBA)
2015
Postgraduate Diploma in Theory on Communication Design
Universidad de Buenos Aires (UBA)
2013
Postgraduate Diploma in Interaction and Usability Design
Universitat Oberta de Catalunya (UOC)
2009
Postgraduate Diploma in Web Project Management and Design
Barcelona School of Design and Engineering (ELISAVA)
2008
Postgraduate Diploma in Design and Space. Design, Art and Public Space
Universitat Pompeu Fabra (UPF)
2006
BA in Media and Communication. Specialization in Audiovisual Arts
Universidad Católica Andrés Bello (UCAB)
PROFESSIONAL SKILLS
Design Strategy I Strategic Thinking I UX Research I User Experience (UX) I Qualitative Research I Prototyping I Usability Testing I Wireframing I Emotional Design I Critical Design I Design Thinking I Interaction Design I Information Architecture I Customer Journey Mapping I Design Research I Service Design I Calm Design I Scholarly Research I Problem Solving I Leadership I Workshop Leadership I Public Speaking I Project Management I Design Studies I Academic Writing I Strategic Communications
TECHNICAL SKILLS
Figma I Miro I WordPress I HTML & CSS I Google Workspace I Microsoft Office Suite
TEACHING
Talk
Mar 2023
Speculative Territories, Escola d’Art i Superior de Disseny de València
Seminar
Jan 2023
Thoughtful Design: Theory and Practice, Universitat Politècnica de València
Seminar
Dec 2021
New Materialities in Contemporary Design, Universitat Politècnica de València
Workshop
Nov 2020
Postnations, La Escocesa
Workshop
Sep 2020
Migrant Futures, Arts Santa Mònica
Workshop
Mar 2020
Nothingness Matter. The Art of Designing Absences, IAM Weekend 2020
Seminar
Nov 2019
Design: Theory and Practice, Universitat Politècnica de València
Workshop
Oct 2019
Education for the Future: Speculative Design in the Classroom, Consorci de Museus de la Comunitat Valenciana
Talk
Sep 2019
Valentia. A Micronation in a Hyper Nationalized World, Centre del Carme Cultura Contemporània
Workshop
Aug 2019
New Stories for a New Nation, Centre el Carme de Cultura Contemporánea
Workshop
May 2019
The Art of Creating a Micronation, Centre del Carme Cultura Contemporània
Workshop
Oct 2018
Art & War, Universitat Politècnica de València