WORK EXPERIENCE
Experience Designer & Researcher
Sep 2019 – Present
Various Locations
• Conducted in-depth design research to understand user behaviors and needs in educational settings at institutions such as La Escocesa, the National University of the Arts of Argentina, and the Polytechnic University of Valencia, informing design decisions.
• Applied human-centered design principles and methodologies, including design thinking, to prototype and iterate solutions that address user pain points and enhance educational experiences across digital and physical platforms.
Design Strategist & Co-founder
Äther Studio
Aug 2015 – Dec 2023
Valencia, Spain
• Led diverse design projects for esteemed institutions such as the Polytechnic University of Valencia, La Escocesa, Red PLANEA, Consortium of Museums of the Valencian Community, and Carme Contemporary Culture Centre, among others.
• Enhanced user experience for hospitality companies, aligning user needs with business goals.
• Developed intricate design strategies for complex educational and artistic projects like “Education for the Future”, a speculative design project executed over 50 schools in Spain.
Content Strategist
Directorio Yoga
Oct 2013 – Feb 2015
Buenos Aires, Argentina
• Developed targeted content strategies aligned with the needs of Argentina’s yoga community, coordinating content creation and optimization for search engines.
• Successfully aligned content initiatives with broader marketing and business objectives, resulting in the organic growth of a thriving community comprising over 500 schools and more than 1500 yoga practitioners in Argentina.
Strategic Design Consultant
Jun 2012 – May 2015
Buenos Aires, Argentina
• Partnered with a broad range of companies, contributing to their growth through impactful design initiatives.
• Executed various design projects, including web development, content strategy, and end-to-end app design for clients like Kültur Büro Barcelona, Owoko, Hydrowise, and VAMOS Productions.
Project Manager
Zitruslab
Mar 2008 – May 2012
Barcelona, Spain
• Collaborated with stakeholders on defining project objectives, deadlines, and resources for digital design projects in retail, NGOs, governmental institutions, and startups, such as SETEM, Generalitat de Catalunya, Arts Libris, and Typeform.
• Oversaw project progress, ensuring timely and budgeted deliveries while fostering collaborative work environments.
Contributing Writer
Sep 2006 – Jan 2008
Caracas, Venezuela
• Researched, delved into, and covered a wide array of subjects, crafting top-notch articles and narratives for print publications.
• Published works span esteemed national newspapers such as El Nacional, El Universal and Tal Cual, alongside contributions to cultural magazines like Letras, CCS, and Todo en Domingo.
EDUCATION
2024
Ph.D. in Art: Production and Research
Universitat Politècnica de València (UPV)
2019
MA in Theory on Communication Design
Universidad de Buenos Aires (UBA)
2015
Postgraduate Diploma in Theory on Communication Design
Universidad de Buenos Aires (UBA)
2013
Postgraduate Diploma in Interaction and Usability Design
Universitat Oberta de Catalunya (UOC)
2009
Postgraduate Diploma in Web Project Management and Design
Barcelona School of Design and Engineering (ELISAVA)
2008
Postgraduate Diploma in Design and Space. Design, Art and Public Space
Universitat Pompeu Fabra (UPF)
2006
BA in Media and Communication. Specialization in Audiovisual Arts
Universidad Católica Andrés Bello (UCAB)
PROFESSIONAL SKILLS
Design Thinking I User Research I Journey Mapping I Persona Development I User Flow Design I Co-Creation I Prototyping I Critical Thinker I Cross-Cultural I Workshop Facilitation I Desk & Foundational Research I Academic Writing I Stakeholder Collaboration I Project Management I Semiotic Analysis I Qualitative Research I Communication I Conducting Interviews I Information Architecture I Synthesis and Analysis I Service Blueprinting I Report Writing
TECHNICAL SKILLS
Figma I Miro I WordPress I HTML & CSS I Google Workspace I Microsoft Office Suite
TEACHING
Talk
Mar 2023
Speculative Territories, Escola d’Art i Superior de Disseny de València
Seminar
Jan 2023
Thoughtful Design: Theory and Practice, Universitat Politècnica de València
Seminar
Dec 2021
New Materialities in Contemporary Design, Universitat Politècnica de València
Workshop
Nov 2020
Postnations, La Escocesa
Workshop
Sep 2020
Migrant Futures, Arts Santa Mònica
Workshop
Mar 2020
Nothingness Matter. The Art of Designing Absences, IAM Weekend 2020
Seminar
Nov 2019
Design: Theory and Practice, Universitat Politècnica de València
Workshop
Oct 2019
Education for the Future: Speculative Design in the Classroom, Consorci de Museus de la Comunitat Valenciana
Talk
Sep 2019
Valentia. A Micronation in a Hyper Nationalized World, Centre del Carme Cultura Contemporània
Workshop
Aug 2019
New Stories for a New Nation, Centre el Carme de Cultura Contemporánea
Workshop
May 2019
The Art of Creating a Micronation, Centre del Carme Cultura Contemporània
Workshop
Oct 2018
Art & War, Universitat Politècnica de València